Scion Surface
The Challenge
Auto show attendees have many options when shopping for their next vehicle. While booth staff offer expert guidance it can be difficult to attract guest to step inside.
Customer Insight
From baseball fans to Pokémon players, everyone loves collectable cards.
The Work
Juxt partnered with local artist to create one of a kind collectable cards featuring the latest lineup of Scion vehicles. During the auto show Scion fans could play with an interactive table and learn more about their favorite vehicle. Together with friends they could also remix the music playing in the Scion booth. After using the table the exclusive cards could be taken home as a reminder of their favorite Scion vehicle.
Process
Outcome
The increased booth traffic gave the sales team a needed boost in leads. The trading cards were so popular we ran out the first day.
I supported concepting and created all user experience documentation needed for development.
Full Creative Team
Todd Purgason, Executive Creative Director
Jeff Whitney, Creative Director
Aaron Langer, Creative Director
Renato Braga, Art Director
Joshua Williams, UX Designer
Trisha Victorio, Designer
Ken Wu, Motion Designer
Josh Eck, Copywriter
2020
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2010
Work Index
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