EQX
The Challenge
Increase gym members’ engagement and lower member cancelations.
Customer Insight
Members that connect with friends and take group fitness classes are more likely to renew their membership.
The Work
Create a community platform for members to connect with each other. Allows members to share their passion and expertise in running, travel, training, and culture.
Process
Outcome
Running a lean team, we were able to deliver an MVP feature set in 2019. I brought a product methodology to the project. Members have used the platform to answer questions and meet new friends.
40K
Members joined beta launch
3K
Avg. posts per month year one
Creative Team
Kim Laama, Group ECD
Shashank Raval, Creative Director, XD
Joshua Williams ACD Experience Design
Carla del Porto, ACD Copy
Ben Downard, Design Direction + XD
Tiffany Tsoi, Experience Design
David Norian, Copywriter
2024
2021
2020
2018
2018
2016
Work Index
Listing of mobile app, responsive web and immersive experience projects live in the world.