Samsung X Star Wars

Use the power of the Samsung Galaxy to experience the massive scale of the Star Wars ships.

Star Wars fandom was at an all time high for the release of Rise of Skywalker. Samsung members were seeking new ways to experience the Star Wars universe with the release of the film.

We opened a limited time portal to the Star Wars cinematic universe through the Samsung Members app. We collaborated with technology teams to test multiple approaches and bring the creative vision to life. We focused on making a simple user journey which allowed Samsung customers to quickly understand the AR experience and reveal iconic the Star Wars ships. A simple UI was created to make it easy to capture and share the content in social channels. The final experience was embedded within the Samsung Members app for a limited holiday release.
The work won a Cannes Bronze Lion for Mobile Technology.

“Samsung AR experience puts starships in the sky.”
— ADWEEK

Together we created three rapid prototypes with the development team to test how close we could get to the creative vision on a short 8-week timeline.

1. SNAPCHAT LENS PROTOTYPE
Partnered with Snapchat to create an AR lens as a part of the larger social media buy.
‍
2. SAMSUNG.COM PROTOTYPE
A special page on Samsung.com has a Web-based AR Experience.
‍
3. SAMSUNG MEMBERS APP
The AR Experience lives inside of the latest Samsung members app, using full native technology

‍