Polaris Refresh
The Challenge
Polaris had recently acquired multiple lines of business for the power sport customer. Their fragmented brand architecture made it impossible for customers to shop for summer off-road vehicles and winter snowmobiles from the brand they already knew and loved.
Customer Insight
Customer interest in power sports was at an all time high. For new outdoor sport enthusiasts, the number of options when shopping for an off-road vehicle was overwhelming.
The Work
We began by unifying the Polaris digital ecosystem into one online platform with integrated navigation. We mapped key moments in the off-road shopping journey. For our MVP we focused on off-road vehicles to establish a new design system. All new landing pages were designed with consolidated editorial content to capture leads for dealerships nationally.
Process
Outcome
The redesigned Polaris off-road website launched in 2023. Following the MVP, the design system was extended by the in-house Polaris design team for all snow, on road, and marine marketing pages. For the first time, all Polaris products are now being marketed together under one brand. This brand consolidation strategy has lowered marketing costs while increasing product cross-selling and accessory purchases.
4% ↑
Sales change YoY post MVP
I ran the pitch process and oversaw the creative development during detail design of the website redesign project.
Full Creative Team
Seth Jablon, VP Executive Creative Director
Joshua Williams, Creative Director of Experience Design
Cynthia Brosnan, Creative Director of Experience Strategy
Marc Schaad, Creative Director of Visual Design (Detail Design)
Trista Yard, Creative Director of Visual Design (Pitch)
Raquel Dalarossa, Digital Strategist
Sujit Senapati, Technical Architect
Nicole Fieger, UX Designer
Paula Bordachar, UX Designer
Marc Acosta, UX Designer
Cintia Andriani, UX/UI Designer
My Tien Pham, Visual Designer
Samanta Camacho, UI Designer
Matthew Zaszewski, Sr. Visual Designer
Jeonghan Kim, UI Designer
Bob Gulla, Copywriter
Josh Eck, Copywriter
Fred Quick, Copywriter
2025
2024
2023
2023
2023
2023
2022
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