Go90
The Challenge
Build Verizon member brand loyalty for 14-24 year olds.
Customer Insight
Today's youth use social discovery to find their favorite video content.
The Work
GO90 — Social Entertainment Platform
We partnered with Verizon to redesign the recently acquired OnCue platform by Intel. We transformed it from a set top box experience to a social first video streaming platform. Fans could watch shows and join crews to discuss the latest episodes.
Process
Outcome
The app launched to the public in US app stores in 2015.
https://techcrunch.com/2015/10/01/verizons-mobile-video-service-go90-launches-to-public/
The project was sunset after several acquisitions in the media organization. Advertising revenue never reached business targets required to sustain the large content library licensing.
"The Go90 app, stocked with a mix of short-form original entertainment, live sports, and licensed TV shows, was never able to attract any kind of sizable audience and as a result struggled to book advertising dollars."
https://variety.com/2018/digital/news/go90-shutting-down-verizon-1202860864/
0
Monthly users in 2015
17 M
Monthly users in 2017
Creative Team
Chris Poly, ECD
Mara Lecocq, Creative Director
Louis-Philippe Riel, Creative Director
Yoje H., Sr. Visual Designer
Steven Jung, Sr. Visual Designer
Joshua Williams, Sr. UX Designer
Elise Tang, Associate UX Designer
Leah Alfonso, Sr. Copywriter
Lindsay Lamb, Sr. Copywriter
Eric Wagliardo, Freelance Creative
Key External Partners
Van Rais - Branding & Logo
Kevin Hughes - OOH https://www.lemmonhughes.com/verizongo90
2024
2021
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2018
2018
2016
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